A lot of businesspeople are now eyeing to increase their business visibility online. Other than being active in social media marketing, they begin to embrace the power of SEO and the benefit it offers when it comes to different types of search engines such the Google. The main reason for this is because when SEO is done correctly by search engine optimization experts, it can significantly increase organic traffic and conversion, thus creating real sales in the process. Also, when compared to traditional marketing such as TV ads, newspaper, and radio broadcasting, digital marketing using SEO is a lot more effective in generating leads. It is also cost-effective compared to other online advertisements such as Google and FB ads since you will only pay a search engine optimization expert once.
Moreover, even if you have little knowledge about Search Engine Optimization and how it works, you can still do maximize the use of SEO in your website yourself. To help you with this, we have listed essential steps that one can do using SEO to rank his or her website on SERPs.
Start with Your On-page SEO
Most of the time, the reason why a lot of websites find it difficult to rank on SERP is due to poor utilization of On-page SEO. To do this, you must first conduct a simple SEO audit, such as the following.
Eliminate Duplicate Content
Having duplicate content on your website will only confuse search engines on which page should rank first since both contents will compete in SERP. While other search engine optimization experts suggest, that it will trigger keyword cannibalization, which also can harm your organic ranking. If you find duplicate content or duplicate keywords, it is recommended to remove or replace it as soon as you can. This will lessen the competition and cannibalization on your website and eventually have a higher chance of getting in the top list of SERP.
Optimized for Mobile
It’s been a while since Google updates its search algorithm were their priority are mobile-friendly websites. They are continually testing websites if it passes their Mobile-Friendly Test. If a site passes the said test, then it will undoubtedly have a higher chance of getting in the top list of SERP, so it is better to double check and make sure that your website is mobile-friendly.
Having a fast loading website is vital if you want to get a high rank on SERP. Google is stringent on this matter and penalizes those who sites that are loads slow. To check the speed of your website, use the Google PageSpeed tool to check your speed performance. These tools are usually used by many search engine optimization experts. Also, the easiest way to help your site to load fast is by reducing the file size of your site’s images and videos.
Fix Your Links
Internal and external links can also have a significant influence when it comes to SERPs ranking. Broken links, for example, will only make every site visitor have a poor user experience.