You have a product or service that you want to sell to your target audience. You may have even decided on a domain name and web host for your eCommerce store. Now, it’s time to start bringing your website to life. As you start thinking about designing your website, it’s important not to get so wrapped up in the aesthetics that you forget about other important features. Leaving features such as those to be discussed below off your site is a recipe for disaster.
No matter how attractive a site is or how well you marketed to your target audience, if a consumer can not easily navigate through the site once they arrive, they will leave. Your eCommerce site should be designed in a manner in which customers are able to easily find what they’re looking for or browse the site for more information.
Not every one that shops online is doing it from a computer or laptop. These days, there is an increasing number of people shopping from their smartphones and tablets. When they reach your website on these devices, it should be optimized to fit their screen. Otherwise, it takes to much maneuvering to read the information and/or the site takes too long to load causing frustration.
Quick Load Times
Speaking of long loading times, the average consumer doesn’t have much patience. They expect to be able to access information and make transactions in an instant. If your website takes a minute or more to load, chances are they will abandon the page and look elsewhere. To ensure your page load times are quick, select the appropriate web host. Also, be mindful when choosing videos and graphics which can slow loading speeds.
Easy Checkout Experience
A large percentage of consumers actually abandon their shopping carts because the process of checking out is too difficult. Customers want to be able to select the products they want and check out the quickest, most convenient, and safest way possible. When designing your eCommerce store, be sure to keep this in mind. Make navigating to the shopping cart easy, provide options for them to sign up for easy checkouts in the future or check out as a guest, and ensure that their information is secure and private. You also want to make sure that you select a payment processor like Blue Snap to provide your customers with multiple methods for paying for their product or service.
High-Quality Images and Videos
When selecting the images and videos for your eCommerce site clarity is key. Customers need to get a real understanding from the photographs what they’re purchasing. They need to be able to clearly see demonstration videos and/or hear what the speakers are saying. Be sure to use high-quality cameras, get pictures from various angles, and to use top recording equipment when making your videos. Also, be sure to upload them at an appropriate size as pictures that are too large or videos that are too long can slow the loading time.
Clear Calls To Action
An eCommerce site without clear calls to action likely won’t succeed. What is it that you want your customers to do? Not only does this need to be clear but it needs to be stated clearly throughout your web content. There should be several links that will take customers right to the call of action or checkout page to do business with you.
About Us Page
More and more consumers are becoming informed purchasers. They’re not selecting brands because it’s the first one to pop up in search results or the most popular brand. They are choosing based on what they learn about the company culture and policies. Let your audience know who you are, what your company values are, what your purpose is, and how they can get in touch with you by creating a well-drafted about us page on your eCommerce site.
There are literally thousands of eCommerce sites online vying for the same business. If you’re going to succeed, you not only need great products and services and effective marketing. You also need a well-designed eCommerce site that creates a positive customer experience. Be sure to include all of the above-mentioned features in your online store website for an increased chance at success.