
Amazon advertising – Why do you need an agency’s expertise?
Amazon's advertising world is vast and ever-changing. It includes sponsored product ads, sponsored brand ads, and sponsored display ads. Each type serves a different purpose and reaches shoppers at different points in their shopping journeys. Advertisements for sponsored products appear in search results as well as on product pages. They're great for boosting individual item sales. A sponsored brand ad appears above search results and showcases your brand and multiple products. These help build brand awareness. It is possible to display ads on and off Amazon, reaching customers based on their interests and behaviours. Keeping up with these options and…