With the outburst of technological advancements and digital marketing, it’s fair to note that this question has become a pivotal topic in the past decade. Most business aims to get their name as wide as possible, and in this competitive world, such things can be achieved through Google. Australia is a vast country with a plethora of businesses striving to get on top of the search query, which is not an easy task. If you strive to get on the first page of Google and get ahead of other businesses in your industry, you need to get the gist of how search engine optimization (SEO) works. It takes time, diligence, and a lot of work to build content to market your business all across this vast and powerful search engine. Therefore, if your goal is to get your website on the first page of Google, here is all you need to know.
How Google Works (and other Search Engines)
To get things straight, first, you need to get the gist of how Google functions. In Sydney, for instance, most people and businesses prefer Google to other search engines, nonetheless if you need to place your website on the first page, you need to understand the algorithms and the overall system. The mission of most companies is to present authoritative content to searchers and deliver relative content, and that’s how you will get on the top. Google is not the Internet, but it’s a fantastic tool that will help boost your website. Sometimes you need the help of SEO experts from Sydney to perform some core changes that will affect your Google rankings and help you get on top. Otherwise, without the help of an SEO, you might need to make some other broad changes to the search query algorithms and systems to ensure your content is placed in the number one spot.
Utilize the power of keywords
In order for Google to “recognize” you, you need to work on keyword research. For instance, create a keyword or keywords that will correspond to searches people make on Google and rely on this magnificent SEO relevance. You can feature keywords in your articles, videos, blogs, social media content, and others. Once you choose a keyword that you want to rank on the first page of Google, you need to start implementing them. What Google does is that it scans content for keywords, then those that are vital or related to the phrases in your title, URL, meta description, or alt tags get noticed and placed on top. Hence, to maximally utilize the power of keywords and get your website on the first page, make sure you place keywords in the subheadings, the first paragraph, within the text itself, so that Google could spot high-quality content and do its magic.
Inspect the quality and length of your page content
Reach your target audience by creating quality content that they will surely follow. For your website to be placed at top of Google searches, you should make sure that, in the first place, your website is full of unique and practical information. The quality and length of your content page will mainly depend on the things you wish to present and insert, however, for the SEO experts to do their job as well as Google, you should focus on creating lengthy and useful content. Consequently, the longer the better. What’s more, if you wish for Google to rank your site even higher, you should strive to use a number of quality inbound links.
Check the competition
When you want to pinpoint your website from all others and make it successful, you need to check how fierce your competition is. If it’s becoming hard to rank your website on the first page of Google, you should inspect the competition and see who you’re up against. You can do that by entering and searching your keyword and then looking at the first page of the result. If you see popular and well-known brands and companies and you are a small business that’s new on the market, it would be hard to get on the top. However, if you were to choose an easier keyword, you had better seek help from professional SEO so they could adequately optimize your web presence.
Write valuable content
Don’t use content merely as an excuse for the keywords, because in that manner you will never boost your website on the first page of any search engine. Write tangible content to reach the audience in an actual manner. For example, write about why your business operates in a certain way, what are the current trends in your line of work, why you make some choices for your product, and how your compare things. You could write a blog post (anything from “how-to” guides to reviews and tutorials), a product page, a category page (showing multiple products), or a landing page and then use the dominant format to land your business. In the end, make sure your content covers the topic in full.
Be present on social media and/or use Google adds
There’s no denying that social media expansion and interaction must be utterly valued. Now more than ever, most businesses need to be present on social media to make their name more relevant and valued. Besides creating social media accounts, you need to build a base of followers who would like your page and share them with friends. When you aim to get on the top of Google, besides getting on the social media train and being active in the online community you may try to pay for a Google advertisement. If you were to use Google Ads, you will realize that it’s the quickest and easiest way to get to the first page. You can set up a daily budget, bid on how much you would like to pay for that ad, and by using the “pay-per-click” option, let Google do its thing. This is certainly one of the most frugal ways to get on Google’s first page, though not a long-lasting option.
To sum things up, there’s no magic wand to get you into the first spot, but it rather takes effort, patience, and hard-work to succeed in getting your website to Google’s no 1 spot. Just focus on delivering high-quality content and perhaps hire an expert to do the heavy-load work instead of you, and you will surely make it.